Muthoot Group tied up with WWF for Friends for Life Project


Quick Facts

Ques: Which two companies tied up for Friends for Life Project?

Ans: Muthoot Group and World Wide Fund (WWF).

Ques: Why did Muthoot and WWF made a tie up between them?

Ans: For the sake of Friends for Life Project.


Kerala-based business conglomerate Muthoot Group tied up with World Wide Fund (WWF) for its Friends for Life Project on 14th Feb, 2015.

This project was launched in Kochi as part of the Muthoot’s Haathi Mera Saathi Corporate Social Responsibility (CSR) initiative.

Aim of Partnership between Muthoot and WWF

The main motive of this tie-up is to enhance and strengthen existing efforts of managing human-elephant conflict (HEC) to protect the habitats of Asian elephants in six states as 4 priority landscapes (North Bank landscape in Arunachal Pradesh, Kaziranga and Karbi-Anglong in Assam, Terai Arc landscape in Uttarakhand, Uttar Pradesh and Bihar, Western Ghats landscape in Tamil Nadu and Kerala and also some parts of northern West Bengal) and 1 priority site earmarked by WWF-India.

Benefits of the Project

This project will help to protect the habitats of Asian Elephants, also it will secure crop and property damages in Village.

The future perspective of this project is to make some selected places where Humans and Elephants can live in Harmony with each other.

For the sake of this project WWF-India has also joined local communities of these six states to address problems and solutions in terms of reducing elephant and human lives lost.

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