What? – Appointed as the India Business Head of Twitter
Social media site Twitter has hired Taranjeet Singh as business head for its operations in India.
“Singh will be based out of Gurgaon and responsible for increasing commercial opportunities for Twitter and work closely with brands and agencies to maximise the value of real-time marketing for live public conversations,” the company said in a statement.
Twitter’s Managing Director (Southeast Asia, India and Middle East and North Africa) Parminder Singh said: “India is a very important market for us. We’ve seen strong usage of our platform across the board last year and now is a great time to increase our local sales presence by bringing in Taranjeet as our country business head.”
The executive added, “Taranjeet will lead our partnership with brands for maximising their creativity and deepening their customer engagement on our platform to take our sales business to the next level in India.”
Taranjeet was Sales Director (South Asia) for BBC Advertising and was responsible for revenue and business strategy of BBC World News and the website www.bbc.com.
Before this, he held various positions at Outlook Publishing Pvt Ltd, including heading its advertising sales and business development in Northern India.