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Eduncle posted an MCQ
October 18, 2019 • 15:32 pm 0 points
  • UGC NET
  • Management

Which one of the following is a digital communications technique that involves improving visibility and monitoring sentiment within social networks and blogs ?

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    Eduncle Best Answer

    ePR, sometimes called Online PR or Digital PR, is quite recent compared to traditional PR with its decades of history. It is mostly the strategically planned use of internet-based and new media tools and technologies to build and to maintain a dialogue (Two-way communication) between an organization and its publics. ePR also offers a major contribution to manage online crisis, when social media and online reputation are impacted.

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