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Poonam posted an Question
June 23, 2020 • 05:17 am 50 points
  • UGC NET
  • Management

Ansoff product market growth model

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  • Anonymous User Best Answer

    The Ansoff Matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future growth.[1][2] It is named after Russian American Igor Ansoff, an applied mathematician and business manager, who created the concept.

  • Anonymous User best-answer

    The Ansoff Matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future growth.[1][2] It is named after Russian American Igor Ansoff, an applied mathematician and business manager, who created the concept.

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