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1. Negative demand — Consumers dislike the product and may even pay a price to avoid it.
2. Nonexistent demand — Consumers may be unaware of or uninterested in the product.
3. Latent demand — Consumers may share a strong need that cannot be satisfied by an existing product.
4. Declining demand — Consumers begin to buy the product less frequently or not at all.
5. Irregular demand — Consumer purchases vary on a seasonal, monthly, weekly, daily, or even hourly basis.
6. Full demand — Consumers are adequately buying all products put into the marketplace.
7. Overfull demand — More consumers would like to buy the product than can be satisfied.
8. Unwholesome demand — Consumers may be attracted to products that have undesirable social consequences.