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Nilanjan Bhowmick AIR 3, CSIR NET (Earth Science)
Harsha Sharma posted an Question
May 17, 2021 • 20:51 pm
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30 points
30 points
- UGC NET
- Commerce
Business portfolio analysis
I need a simple explanation for GE's Strategic Business Planning Grid . I am unable to understand this.
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Durgesh rawat Best Answer
The GE / McKinsey matrix is a model used to assess the strength of a strategic business unit (SBU) of a corporation. It analyzes market attractiveness and competitive strength to determine the overall strength of a SBU. The GE Matrix is plotted in a two-dimensional, 3 x 3 grid
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Rucha rajesh shingvekar
Portfolio analysis is a systematic way to analyze the products and services that make up an association's business portfolio. In the way, in which the sound financial investments should be supported and unsound ones discarded, sound organizational activities should be emphasized and unsound ones deemphasized.