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Eduncle Asked an Mcq
February 21, 2020 5:43 pm

They are in the "auto business" or the "clothing business". 'Market definitions of a business, however, describe the business as a customer - satisfying process. Products are transient, basic needs and customer groups endure forever. Transportation is a need: the horse and carriage, automobile, railroad, airline, ship and truck are products that meet the need. Viewing business in terms of customers can suggest additional growth opportunities. There exists a difference between a target market definition and a strategic market definition. To define its mission, a company should address Peter Drucker's classic question: What is our business? 
Which of the following is the correct product definition of ‘Blue Star’?

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  • Eduncle Best Answer

    We make air conditioners

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