profile-img
Eduncle Asked an Mcq
February 21, 2020 5:44 pm

They are in the "auto business" or the "clothing business". 'Market definitions of a business, however, describe the business as a customer - satisfying process. Products are transient, basic needs and customer groups endure forever. Transportation is a need: the horse and carriage, automobile, railroad, airline, ship and truck are products that meet the need. Viewing business in terms of customers can suggest additional growth opportunities. There exists a difference between a target market definition and a strategic market definition. To define its mission, a company should address Peter Drucker's classic question: What is our business? 
Pepsi could define its “target market’ as:

Choose Your Answer:
  • 0 Attempts
  • 0 Likes
  • 1 Comments
  • 0 Shares
  • Eduncle Best Answer

    Everyone who drinks carbonated soft drinks and are competitors

    Likes(0) Reply(0)