Concept testing, test marketing and product testing are parts of which of the following?

Eduncle Asked an Mcq

March 2, 2020 5:55 pm

UGC NET
Management

Choose Your Answer:

AInnovation

BProduct life cycle

CNew Product development

DMarket development

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Eduncle Best Answer
Concept testing, test marketing and product testing are parts of New Product Development.
Concept testing is the process of using surveys (and sometimes ...
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