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Time management is very much important in IIT JAM. The eduncle test series for IIT JAM Mathematical Statistics helped me a lot in this portion. I am very thankful to the test series I bought from eduncle.
Nilanjan Bhowmick AIR 3, CSIR NET (Earth Science)
- UGC NET
- Management
Concept testing, test marketing and product testing are parts of which of the following?
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Eduncle Best Answer
Concept testing, test marketing and product testing are parts of New Product Development.
Concept testing is the process of using surveys (and sometimes qualitative methods) to evaluate consumer acceptance of a new product idea prior to the introduction of a product to the market.
Test marketing is an experiment conducted in a field laboratory (the test market) comprising of actual stores and real-life buying situations, without the buyers knowing they are participating in an evaluation exercise. It simulates the eventual market-mix to ascertain consumer reaction for a new product.
Product testing, also called consumer testing or comparative testing, is a process of measuring the properties or performance of products. It is usually used for new products.