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Nilanjan Bhowmick AIR 3, CSIR NET (Earth Science)
Suresh Durgadsheemi posted an Question
February 17, 2021 • 15:32 pm
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30 points
30 points
- UGC NET
- Commerce
Dagmar approach in marketing advertising result but your answer consumer satisfaction how
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Rucha rajesh shingvekar
The DAGMAR approach advocates a marketing strategy that guides the consumer through four phases: awareness, comprehension, conviction, and action. That path has become known by its acronym as the ACCA formula. ... Increasing comprehension of the product and its benefits. Convincing consumers that they need the product
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Shafali bajaj
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DAGMAR attempts to guide customers through ACCA model. According to this approach, every purchase encounters four steps; Awareness, Comprehension, Conviction, and Action. DAGMAR method is an established technique of creating effective advertising. Because of this ACCA Model, Consumer Satisfaction is Possible.
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Rucha rajesh shingvekar
because of this DAGMAR approch measures consumer satisfaction