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Poonam posted an Question
June 12, 2020 • 17:36 pm 50 points
  • UGC NET
  • Management

Define brand equity

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  • Anonymous User Best Answer

    the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.

  • Anonymous User best-answer

    the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.

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