UGC NET
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Poonam Asked a Question
June 12, 2020 12:06 pmpts 50 pts
  • UGC NET
  • Management

Define brand equity

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  • Anonymous User Best Answer
    the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.
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  • Anonymous User thankyou
    the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.
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