Anonymous posted an Question
June 29, 2020 • 12:27 pm 65 points
  • UGC NET
  • Management

Define the kotler's theory

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  • Anonymous User best-answer

    Philip Kotler, an economist, devised a model that recognises customers have five levels of need, ranging from functional or core needs to emotional needs. The model also recognises that products are merely a means to satisfy customers' varying needs or wants.

  • Anonymous User best-answer

    Philip Kotler, an economist, devised a model that recognises customers have five levels of need, ranging from functional or core needs to emotional needs. The model also recognises that products are merely a means to satisfy customers' varying needs or wants.

  • Anonymous User Best Answer

    Philip Kotler, an economist, devised a model that recognises customers have five levels of need, ranging from functional or core needs to emotional needs. The model also recognises that products are merely a means to satisfy customers' varying needs or wants.

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