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Do provide info about ronald robertson term glocalization
do provide info about Ronald Robertson term glocalization
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Deb dulal halder Halder Best Answer
The term, a linguistic hybrid of globalization and localization, was popularized by the sociologist Roland Robertson and coined, according to him, by Japanese economists to explain Japanese global marketing strategies.
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Deb dulal halder Halder
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in short " global + local " is glocal
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Deb dulal halder Halder
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Glocalization is the "simultaneous occurrence of both universalizing and particularizing tendencies in contemporary social, political, and economic systems."
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Deb dulal halder Halder
Roland Robertson, The Glocal Turn, Challenges of Globalization and Prospects for an Inter-civilizational World Order, 10.1007/978-3-030-44058-9, (25-38), (2020).