Roland Robertson, The Glocal Turn, Challenges of Globalization and Prospects for an Inter-civilizational World Order, 10.1007/978-3-030-44058-9, (25-38), (2020).
The term, a linguistic hybrid of globalization and localization, was popularized by the sociologist Roland Robertson and coined, according to him, by Japanese economists to explain...
Glocalization is the "simultaneous occurrence of both universalizing and particularizing tendencies in contemporary social, political, and economic systems."