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Do provide must read works of marshall mcluhan
do provide must read works of Marshall Mcluhan
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Deb dulal halder Halder
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McLuhan Canadian communications theorist and educator, whose aphorism “the medium is the message” summarized his view of the potent influence of television, computers, and other electronic disseminators of information in shaping styles of thinking and thought, whether in sociology, art, science, or religion. He regarded the printed book as an institution fated to disappear.
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Deb dulal halder Halder
In 1962 McLuhan published The Gutenberg Galaxy: The Making of Typographic Man, the first of several books in which he examined communications and society. His other works include The Mechanical Bride: Folklore of Industrial Man (1951), Understanding Media: The Extensions of Man (1964), The Medium Is the Massage: An Inventory of Effects (with Quentin Fiore; 1967), From Cliché to Archetype (with Wilfred Watson; 1970), and City as Classroom (with Kathryn Hutchon and Eric McLuhan; 1977). McLuhan’s critical view of 20th-century society’s self-transformation made him one of the popular prophetic voices of his time