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N. K. Gupta posted an Question
August 02, 2021 • 15:23 pm 30 points
  • UGC NET
  • Commerce

Explain the integrated marketing explain the integrated marketing

explain the Integrated Marketing explain the Integrated Marketing

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    Sebi John

    The goal of integrated marketing is mainly to achieve better, stronger and more personalized customer engagement and relationships. 

  • Priya sarda

    Integrated marketing is a strategy for delivering a unified, holistic message across all of the marketing channels that your brand uses. Integrated marketing provides consistency wherever customers choose to interact with a brand. Having an awareness of integrated marketing communications allows a company to create a multi-pronged marketing campaign that targets wider audiences. A master's in integrated marketing communications teaches students how to determine the right channels that will target the right audience with the right messaging Components of IMC include: the foundation, the corporate culture, the brand focus, consumer experience, communications tools, promotional tools, and integration tools. The Integrated Marketing Communication seeks to have all promotional and marketing activities of an organization together, project a unified and consistent image of the organization to the target market. It has a centralized messaging function which focuses on a common goal and positioning.

  • Rucha rajesh shingvekar Best Answer

    Integrated marketing is the process of unifying all aspects of marketing communication — such as advertising, PR, and social media — and using their respective mix of media, channels, and tactics to deliver a seamless and customer-centric experience. Integrated marketing is a strategy for delivering a unified, holistic message across all of the marketing channels that your brand uses. Integrated marketing provides consistency wherever customers choose to interact with a brand.

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