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Nilanjan Bhowmick AIR 3, CSIR NET (Earth Science)
N. K. Gupta posted an Question
August 02, 2021 • 15:27 pm
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30 points
30 points
- UGC NET
- Commerce
Explain the mega marketing and de marketing
explain the Mega marketing and de marketing definition
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Rucha rajesh shingvekar
Webster's dictionary says that demarketing is “The use of advertising to decrease demand for a product that is in short supply.” Basically, any attempt that is made to discourage consumers from buying a certain product is called demarketing. General demarketing is seen when a company or government really wants to reduce the demand for this product not for some people but for everyone. An example is a government demarketing the sales and production of alcoholic substances and cigarettes for everyone and everywhere.
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Rucha rajesh shingvekar
Megamarketing is the expansion of marketing beyond the buyer to third parties that influence (or block) transactions. These third parties include labor unions, cultural institutions, reform groups, banks, and—most significantly—governments.
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Megamarketing is a term coined by U.S. marketing academic, Philip Kotler, to describe the type of marketing activity required when it is necessary to manage elements of the firm's external environment (governments, the media, pressure groups, etc.) The main objective is to satisfy the consumer's demands. Also, in mega marketing, you should be focused on meeting consumer's needs through third parties. Parties involved are consumers, distributors, banks, and mega marketing; many government parties and agencies are involved who affect the business and your brand Megamarketing is the expansion of marketing beyond the buyer to third parties that influence (or block) transactions. ... According to Websters dictionary, demarketing is “The use of advertising to decrease demand for a product that is in short supply.” A few other definitions include one from DictionaryReference.com: “Advertising that urges the public to limit the consumption of a product, as at a time of shortage. General demarketing is seen when a company or government really wants to reduce the demand for this product not for some people but for everyone. An example is a government demarketing the sales and production of alcoholic substances and cigarettes for everyone and everywhere