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N. K. Gupta posted an Question
August 02, 2021 • 10:11 am 30 points
  • UGC NET
  • Commerce

Explain the mega marketing and de marketing

explain the Mega marketing and de marketing definition

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  • Rucha rajesh shingvekar

    Demarketing is generally recognized as that aspect of marketing that aims at discouraging customers in general or a certain class of customers in particular on either a temporary or permanent basis and has been increasingly posited as a potential tool to degrow tourism and improve its overall sustainability,

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    Sapna thakur best-answer

    Megamarketing is a term coined by U.S. marketing academic, Philip Kotler, to describe the type of marketing activity required when it is necessary to manage elements of the firm's external environment.. The use of advertising to decrease demand for a product that is in short supply.” Basically, any attempt that is made to discourage consumers from buying a certain product is called demarketing.

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