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Nilanjan Bhowmick AIR 3, CSIR NET (Earth Science)
- UGC NET
- Management
Given below are two statements labelled as Assertion (A) and Reason (R). Read the statements and answer the question that follows :
Assertion (A) : International product standardisation is least costly in terms of both manufacturing and marketing costs for the company. So companies should bring uniformity in their marketing mix elements
Reason (R) : No change in the product itself is required for marketing overseas but many items may require some adaptation for making them suitable to the foreign markets.
Which of the following options is correct?
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Eduncle Best Answer
Product standardisation means that the firm sells and advertises a standardized product in the international context. As firm do not manufacture a new product so manufacturing cost and marketing cost for the company is least.
As different markets differ in terms of culture, tradition, level of income, taste, fashion etc. so many times a firm may require some adaption for making the product suitable to the foreign market.
Both the statements are true but (R) is not the correct explanation of (A).