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Eduncle Asked an Mcq
March 2, 2020 6:31 pm

Assertion (A) : International product standardisation is least costly in terms of both manufacturing and marketing costs for the company. So companies should bring uniformity in their marketing mix elements
Reason (R) : No change in the product itself is required for marketing overseas but many items may require some adaptation for making them suitable to the foreign markets. 
Which of the following options is correct?

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  • Eduncle Best Answer

    Product standardisation means that the firm sells and advertises a standardized product in the international context.  As firm do not manufacture a new product so manufactu...

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