Grounds for market segmentation based behaviour are :

Eduncle Asked an Mcq

March 2, 2020 6:21 pm

UGC NET
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Choose Your Answer:

A(a) and (b) only

B(a), (c) and (d) only

C(a), (b) and (c) only

D(a), (b), (c) and (d)

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Eduncle Best Answer
Segmentation based on Life Style comes under Psychographic Segmentation and not Behaviour.

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