UGC NET
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Eduncle Asked an Mcq
March 2, 2020 6:21 pm
  • UGC NET
  • Management

Grounds for market segmentation based behaviour are : 

(a)    Benefit sought                   (b)    Life style
(c)    Purchase occasion            (d)    Usage rate
Which of the following option is correct?

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  • Eduncle Best Answer

    Segmentation based on Life Style comes under Psychographic Segmentation and not Behaviour.

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