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Nisha sharma Asked a Question
July 17, 2021 10:54 pmpts 30 pts
  • UGC NET
  • Commerce

Katz lazerfeld model of communication

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  • Rucha rajesh shingvekar
    In response, Katz and Lazarsfeld (1955) developed a new model of a two-step flow of communication to emphasize the importance of interpersonal communications. The two-step flow of ...
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  • Priya gulani thankyou
    It stipulates that mass media content first reaches “opinion leaders,” people who are active media users and who collect, interpret, and diffuse the meaning of media messages to le...
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