Saloni posted an Question
October 03, 2020 • 20:47 pm 30 points
  • UGC NET
  • Commerce

Market modification and product modification strategies used in which stage of plc

Market modification and product modification strategies used in which stage of PLC?

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  • Rucha rajesh shingvekar Best Answer

    Maturity stage Product maturity strategies When your sales peak, your product will enter the maturity stage. This often means that your market will be saturated and you may find that you need to change your marketing tactics to prolong the life cycle of your product. Common strategies that can help during this stage fall under one of two categories: market modification - this includes entering new market segments, redefining target markets, winning over competitor's customers, converting non-users product modification - for example, adjusting or improving your product's features, quality, pricing and differentiating it from other products in the marking

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