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Eduncle posted an MCQ
March 03, 2020 • 15:26 pm 0 points
  • UGC NET
  • Management

Marketing feasibility of any idea includes the following aspects: 

(a)    Current and future demand estimates
(b)    Market segmentation and identification of target markets
(c)    Competition analysis
(d)    Market testing
Which of the following option are correct?

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    Eduncle Best Answer

    Investigation of the target market, identifying the potential threats and finding out solutions to overcome them, estimating the demand is included in the Market Feasibility Study. It considers the significance of the business in the projected area.

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