Nisha Sharma posted an Question
January 06, 2022 • 18:50 pm 30 points
  • UGC NET
  • Commerce

Measurability of segments means please xplain by giving xamples

1 Answer(s) Answer Now
  • 0 Likes
  • 1 Comments
  • 0 Shares
  • Rucha rajesh shingvekar best-answer

    one of the four major requirements (with actionability, accessibility and substantiality) for useful market segmentation; Measurability, sometimes referred to as Identifiability, expresses the notion that the size and purchasing power of the segment must be able to be measured.

    cropped9083588718713271901.jpg
    cropped4177436096280275569.jpg
whatsapp-btn

Do You Want Better RANK in Your Exam?

Start Your Preparations with Eduncle’s FREE Study Material

  • Updated Syllabus, Paper Pattern & Full Exam Details
  • Sample Theory of Most Important Topic
  • Model Test Paper with Detailed Solutions
  • Last 5 Years Question Papers & Answers