Nisha Sharma posted an Question
July 18, 2021 • 04:25 am 30 points
  • UGC NET
  • Commerce

Media research user council please explain

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  • Rucha rajesh shingvekar

    Media Research Users Council India (MRUC India) is a registered not-for-profit industry body in existence since 1994.

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    Sapna thakur best-answer

    Media Research Users Council India (MRUC India) is a registered not-for-profit industry body in existence since 1994. The Council is committed to producing research studies that help organizations build credible business models. The purpose behind the formation of MRUC India was to identify the need gaps in media research and provide pertinent solutions by adopting global standards in research techniques while maintaining integrity, fairness, and reliability of the data. Its aim is to provide periodical research to capture frequent and rapid changes in media consumption.

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