Gunjan posted an Question
May 12, 2021 • 15:01 pm 30 points
  • UGC NET
  • Commerce

Please explain

please explain in easy wording and. also EPRG model

1 Answer(s) Answer Now
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  • Rucha rajesh shingvekar

    EPRG stand for Ethnocentric, Polycentric, Regiocentric, and Geocentric. It is a framework created by Howard V Perlmuter and Wind and Douglas in 1969. It is designed to be used in an internationalization process of businesses and mainly addresses how companies view international management orientations.

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  • Ankita chauhan

    I have enclosed in handwritten notes both the answers please check!

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    eprg

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    you can write this EPRG as well.. full form and concept will be same ..

  • Ankita chauhan

    I have enclosed in handwritten notes both the answers please check!

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    cropped293094529444990086.jpg
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