Nisha Sharma posted an Question
November 23, 2021 • 02:08 am 30 points
  • UGC NET
  • Commerce

Please explain me mega marketing and demarketing with some xamples..

1 Answer(s) Answer Now
  • 0 Likes
  • 1 Comments
  • 0 Shares
  • Rucha rajesh shingvekar best-answer

    Mega marketing is about focusing marketing efforts toward a third-party who has the power to influence buyer perception or a business' work. Think of our example of Pepsi appealing to the Indian government in order to start selling its soft drinks in that country. example of demarketing would be the efforts made by the TATA group to discourage consumers from buying Tata Nano. Since the demand for Tata Nano far outweighed the supply, Tata Group completely stopped the promotion of Tata Nano and rather started promoting other products by the Tata group.

    cropped2256882687571738871.jpg
whatsapp-btn

Do You Want Better RANK in Your Exam?

Start Your Preparations with Eduncle’s FREE Study Material

  • Updated Syllabus, Paper Pattern & Full Exam Details
  • Sample Theory of Most Important Topic
  • Model Test Paper with Detailed Solutions
  • Last 5 Years Question Papers & Answers