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Nilanjan Bhowmick AIR 3, CSIR NET (Earth Science)
Rucha rajesh shingvekar
Mega marketing is about focusing marketing efforts toward a third-party who has the power to influence buyer perception or a business' work. Think of our example of Pepsi appealing to the Indian government in order to start selling its soft drinks in that country. example of demarketing would be the efforts made by the TATA group to discourage consumers from buying Tata Nano. Since the demand for Tata Nano far outweighed the supply, Tata Group completely stopped the promotion of Tata Nano and rather started promoting other products by the Tata group.