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Please help with product and service, promotional ,logistic and pricing collaboration alliances with examples
please help with product and service, promotional ,logistic and pricing collaboration alliances with examples
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Product or service alliances -- One company licenses another to produce its product, or two companies jointly market their complementary products or a new product. The credit card industry is a complicated combination of cards jointly marketed by banks such as Bank of America, credit card companies, such as Visa, and affinity companies such as Alaska Airlines. Promotional alliances -- One company agrees to carry a promotion for another company’s product or service. McDonald’s, for example, teamed up with Disney for 10 years to offer products related to current Disney films as part of its meals for children. Logistics alliances -- One company offers logistical services for another company’s product. For example, Abbott Laboratories warehouses and delivers 3M’s medical and surgical products to hospitals across the United States. Pricing collaborations -- One or more companies join in a special pricing collaboration. Hotel and rental car companies often offer mutual price discounts.