Please help with strategic alliance (marketing)and their types with examples

please help with product and service, promotional ,logistic and pricing collaboration alliances with examples

Strategic Alliances Sometimes a company may not want or be able to compete in a market space by itself. Businesses often form strategic alliances for various purposes. Kotler and Keller (2009) described four major categories of strategic marketing alliances: product or service alliances, promotional alliances, logistics alliances, and pricing collaborations. Product or service alliances -- One company licenses another to produce its product, or two companies jointly market their complementary products or a new product. The credit card industry is a complicated combination of cards jointly marketed by banks such as Bank of America, credit card companies, such as Visa, and affinity companies such as Alaska Airlines. Promotional alliances -- One company agrees to carry a promotion for another company’s product or service. McDonald’s, for example, teamed up with Disney for 10 years to offer products related to current Disney films as part of its meals for children. Logistics alliances -- One company offers logistical services for another company’s product. For example, Abbott Laboratories warehouses and delivers 3M’s medical and surgical products to hospitals across the United States. Pricing collaborations -- One or more companies join in a special pricing collaboration. Hotel and rental car companies often offer mutual price discounts. (Kotler and Keller, 2009, pp. 54-55) A business that chooses to form strategic alliances needs to continually evaluate the value of each alliance. If the market or conditions between allied companies change, the business must modify the alliance to match current conditions. If a Disney character is not popular, McDonald’s must change the characters offered with its kid meals. The best alliances are between “partners that might complement their strengths and offset their weaknesses” (Kotler and Keller,) DAMINI hope it is clear to u now