Nisha Sharma posted an Question
November 26, 2021 • 15:15 pm 30 points
  • UGC NET
  • Commerce

Socio cultural factors and demographic factors that influence market planning please explain by giving examples

socio cultural factors and demographic factors that influence market planning please explain by giving examples

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  • Rucha rajesh shingvekar best-answer

    Major sociocultural issues directly affecting marketers include demographic and diversity characteristics, cultural values, and consumerism. Changes in a population's demographic characteristics, such as age, income, race, and ethnicity, can lead to changes in that population's consumption of products.

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