UGC NET
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Eduncle Asked an Mcq
March 3, 2020 9:31 am
  • UGC NET
  • Management

The strategic issues to which a retailing firm has to respond are : 

(a)    Location decisions                     (b)    Brand building decisions
(c)    Merchandise mix decisions        (d)    Target market selection
Which of the following option is correct?

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  • Eduncle Best Answer

    Brand building decision is not a strategic issue for a retailing firm as it sells products of various brands available in the market. The important strategic issues for a retail...

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