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Eduncle posted an MCQ
March 02, 2020 • 23:04 pm 0 points
  • UGC NET
  • Management

To keep the brand live, contemporary and relevant, marketer uses a variety of measures such as

(a)    Brand extension            (b)    Brand rejuvenation    
(c)    Brand relaunch              (d)    Brand proliferation
Which of the following is correct?

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    Eduncle Best Answer

    Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off.
    Brand Rejuvenation is the process of changing the 'look and feel' of your brand while leaving the brand/business foundations relatively untouched.
    Brand Relaunch describes the restart or repositioning of a brand. Its purpose is the brand's strategic re-alignment.
    Brand proliferation refers to the phenomenon when a company creates and markets new products and the line extensions which are little different from the existing products.

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