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Nilanjan Bhowmick AIR 3, CSIR NET (Earth Science)
- UGC NET
- Management
To keep the brand live, contemporary and relevant, marketer uses a variety of measures such as
(a) Brand extension (b) Brand rejuvenation
(c) Brand relaunch (d) Brand proliferation
Which of the following is correct?
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Eduncle Best Answer
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off.
Brand Rejuvenation is the process of changing the 'look and feel' of your brand while leaving the brand/business foundations relatively untouched.
Brand Relaunch describes the restart or repositioning of a brand. Its purpose is the brand's strategic re-alignment.
Brand proliferation refers to the phenomenon when a company creates and markets new products and the line extensions which are little different from the existing products.