UIICIE.com Commerce MSP 17. Assertion (A): "Utility will be maximized when the marginal unit of expenditure in each direc brings the same increment of utility." Reason (R) : A consumer will try to maximize his utility. (A) (C) e marginal unit of expenditure in eachd diredio Both (A) and (R) are true. (A) is true, but (R) is false. (B) (D) Both (A) and (R) are false. (A) is false, but (R) is true.