Saloni posted an Question
October 03, 2020 • 21:26 pm 30 points
  • UGC NET
  • Commerce

What are the basis of positioning in marketing?

What are the basis of positioning in marketing to influence customers?

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  • Rucha rajesh shingvekar Best Answer

    https://www.economicsdiscussion.net/marketing-2/product-positioning/product-positioning/32446

  • Priya gulani best-answer

    By using customer research and perceptual mapping, a marketer can create a positioning statement using one of the three main bases. A positioning statement explains the target market for the product, the benefit of the product, and how the product is different than the competitors.

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