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N. K. Gupta posted an Question
April 11, 2021 • 22:29 pm 30 points
  • UGC NET
  • Commerce

What is bcg matrix and internal external matrix explain in short and easy

what is BCG matrix and internal external matrix explain in short and easy

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  • Sapare bhavani bai

    The BCG matrix measures market growth and market share. The IE matrix measures a calculated value that captures a group of external and internal factors. This means that the IE matrix requires more information about the business than the BCG matrix.

  • Rucha rajesh shingvekar best-answer

    The Boston Consulting group's product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its portfolio of products to decide where to invest, to discontinue or develop products. It's also known as the Growth/Share Matrix.

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