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Nilanjan Bhowmick AIR 3, CSIR NET (Earth Science)
- UGC NET
- Management
What is corporate reputation quotient
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Ronak kumari upadhyay![best-answer]()
Dear student The CRQ model was developed by Harris-forbrun. It is an effective instrument to measure corporate reputation especially to identify the perception of stakeholders like customers/investors/employees as compared to the competitors. There are 6 categories by using them a corporate can measure it's reputation quotient. The 6 categories are - Emotional Appeal, Products and Services, Vision and Leadership, Workplace Environment, Financial Performance Social Responsibility Hope you understand it easily if not please let me know.
Dear student The CRQ model was developed by Harris-forbrun. It is an effective instrument to measure corporate reputation especially to identify the perception of stakeholders like customers/investors/employees as compared to the competitors. There are 6 categories by using them a corporate can measure it's reputation quotient. The 6 categories are - Emotional Appeal, Products and Services, Vision and Leadership, Workplace Environment, Financial Performance Social Responsibility Hope you understand it easily if not please let me know.