Mohini posted an Question
September 03, 2021 • 14:36 pm 30 points
  • UGC NET
  • Management

What is environment scanning

what is environment scanning ? the topic in the marketing chapter ..

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  • Rucha rajesh shingvekar Best Answer

    Environmental scanning is a review of external sources to discover factors that impact business.These external factors determine the decisions a business makes. Environmental scans should include a good, hard look at competition, economics, technology, legal issues, and social/demographic factors.

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