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Nilanjan Bhowmick AIR 3, CSIR NET (Earth Science)
Gheesa lal
A business that sells products or services must have a way of attracting customers. The process of promoting a company's products or services to gain customers is known as marketing. Successful marketing also goes one step further because a business should also pursue ways to retain customers for future sales. The size of a company determines marketing strategy. Some companies may have a department dedicated to performing this work. Other companies may need to pursue these tasks while performing other work.