Siddhi sisodia Asked a Question
June 13, 2021 6:57 pmpts 30 pts
what is sourse effect? in marketing or persuasive communication....
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  • Rucha rajesh shingvekar
    see this
    • cropped2345826336783462127.jpg
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  • Rucha rajesh shingvekar thankyou
    A review of the substantial body of the marketing, psychological, and communication research literature on source effects supports the conclusion that source variables, e.g., credi...
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  • Chetan raj Best Answer
    In general persuasive communication is about changing the opinion of respondents or others. But "Persuasive effect of source credibility" is demonstrates that highly trustworthy ...
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    Siddhi sisodia
    thank you
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