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Harsha Sharma posted an Question
June 03, 2021 • 18:58 pm 30 points
  • UGC NET
  • Commerce

What is the difference between horizonatal , vertical , integrated and inclined in marketing ?

what is the difference between horizonatal , vertical , integrated and inclined in marketing ?

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  • Rucha rajesh shingvekar

    use this link also https://keydifferences.com/difference-between-horizontal-and-vertical-integration.html

  • Rucha rajesh shingvekar

    Horizontal integration is when a business grows by acquiring a similar company in their industry at the same point of the supply chain. Vertical integration is when a business expands by acquiring another company that operates before or after them in the supply chain.

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    Ronak kumari upadhyay best-answer

    Dear student Under horizontal integration, a company acquires the business that offers the same level of product or services. Such an acquisition makes the company stronger against competitors.  Vertical integration, on the other hand, is about acquiring companies in the value chain. It basically means the acquisition of different entities involved in different stages of distribution or supply chain. Integrated Marketing is a strategic approach to integrating communications and interactive experiences targeting defined audiences and individuals which coordinates all aspects of marketing of a brand, including: Paid media (offline advertising, direct marketing and online display and programmatic);

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