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Nilanjan Bhowmick AIR 3, CSIR NET (Earth Science)
Rucha rajesh shingvekar
Mega marketing is about focusing marketing efforts toward a third-party who has the power to influence buyer perception or a business' work. Think of our example of Pepsi appealing to the Indian government in order to start selling its soft drinks in that country. General demarketing is done when a company wants to demarket its product for one and all. It is always done when a firm wants to reduce the entire demand for consumption for the product. Examples of general demarketing can be State and Central Governments demarketing alcohol and cigarette for the entire population.