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Altmetrics are often referred to as if they are a single class of indicator, but they're actually quite diverse and include:
A Record of Attention : This class of metrics can indicate how many people have been exposed to and engaged with a scholarly output. Examples of this include mentions in the news, blogs, and on Twitter; article pageviews and downloads; GitHub repository watchers.
A Measure of Dissemination : These metrics (and the underlying mentions) can help you understand where and why a piece of research is being discussed and shared, both among other scholars and in the public sphere. Examples of this would include coverage in the news; social sharing and blog features.
An Indicator of Influence and Impact : Some of the data gathered via altmetrics can signal that research is changing a field of study, the public's health, or having any other number of tangible effects upon larger society. Examples of this include references in public policy documents; or commentary from experts and practitioners.