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Eduncle posted an MCQ
October 17, 2019 • 16:36 pm 0 points
  • UGC NET
  • Management

Apple computers uses a differentiation competitive strategy that emphasizes innovative product with creative design. This is an example of

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    Eduncle Best Answer

    Business strategy - Usually occurs at business unit or product level emphasizing the improvement of competitive position of a firm’s products or services in an industry or market segment served by that business unit. Business strategy falls in the in the realm of corporate strategy.

    For example, Apple Computers uses a differentiation competitive strategy that emphasizes innovative product with creative design. In contrast, ANZ Grindlays merged with Standard Chartered Bank to emerge competitively.

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