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Eduncle posted an MCQ
October 18, 2019 • 15:08 pm 0 points
  • UGC NET
  • Management

Evaluate the statements according to Aaker model of defining identity/equity :

Evaluate the statements according to Aaker model of defining identity/equity : Statement I : A particularly important concept for building brand equity is brand identity that represents what the brand stands for and promises to customers. Statement II : The core identity is most likely to change as the brand travels to new markets and products. Which of the following options is correct ?

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    Eduncle Best Answer

    According to Aaker, brand management begins with building up a brand identity, which is one of a kind arrangement of brand affiliations speaking to what the brand stands for and offers to consumers a desiring brand picture.
    The core identity of the brand does not change as the brand travels to new markets or products.
    So statement I is correct but II is wrong.

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