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Eduncle posted an MCQ
October 16, 2019 • 20:02 pm 0 points
  • UGC NET
  • Management

Indicate the correct code for the points taken into consideration for product line pricing from the following :

Indicate the correct code for the points taken into consideration for product line pricing from the following : (i) Demand relationships of different products (ii) Competitive situation in the product market (iii) Advertising endeavours for different products (iv) Cost estimates for various products Choose the correct answer from the code given below :

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    Eduncle Best Answer

    Product line pricing refers to the practice of reviewing and setting prices for multiple products that a company offers in coordination with one another. Rather than looking at each product separately and setting its price, product-line pricing strategies aim to maximize the sales of different products by creating more complementary, rather than competitive, products. If you offer more than one product or service, consider the impact that one product's or service's price will have on the others.
    Cost estimates, costing, pricing, demand of different products in product range, competitive product & their prices are taken into consideration for product line pricing.
    Advertisement Endeavour's for different product are not taken into consideration in product line pricing.

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