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The tangible goods for which a consumer wants to compare quality, price and perhaps style in
The tangible goods for which a consumer wants to compare quality, price and perhaps style in several stores before making a purchase are called : (1) Convenience Goods (2) Shopping Goods (3) Speciality Goods (4) Unsought Goods
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Shopping Goods : A tangible product for which consumers want to compare quality, price and perhaps style in several stores before making a purchase isconsidered a shopping good. These products need search efforts and special visits to central markets, there are not urgent purchase and buyers can postpone buying according to their convenience. They need not have numerous retail outlets. Buyers want to shop around and select goods after comparing quality, terms, style, price, services and so on. Examples of shopping goods are furniture, jewellery, fashion goods, appliances, automobiles.
As fewer retailers are required and retail stores typically buy shopping goods in large quantities, it is common for manufacturers to use shorts channels of distribution. Usually they sell directly to retailers.