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Eduncle posted an MCQ
October 13, 2019 • 20:54 pm 0 points
  • UGC NET
  • Commerce

Which of the following characteristics are related to relationship marketing?

Which of the following characteristics are related to relationship marketing? (a) Product feature orientation (b) Product benefit orientation (c) Frequent consumer contact (d) High concern for quality Choose the correct option from the following :

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    Eduncle Best Answer

    Characteristics of relationship marketing are :
    (i) Product benefit orientation
    (ii) Frequent consumer contact
    (iii) High concern for quality

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