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Eduncle posted an MCQ
October 13, 2019 • 16:17 pm 0 points
  • UGC NET
  • General Paper 1

Which of the following is a characteristic of modern mass media ?

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    Eduncle Best Answer

    Modern Mass Media is a capital Intensive Nature because it requires large amounts of investment and High percentage of Fixed assets. Modern mass communication requires the use of various specialized modern technologies such as computer, computer network, fax, mobile phones, broadcasting media, printing devices etc. for effective preparation and distribution of message.

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