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Eduncle posted an MCQ
October 16, 2019 • 17:11 pm 0 points
  • UGC NET
  • Management

Which one of the following represents Polycentric orientation of the management ?

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    Eduncle Best Answer

    Businesses with a polycentric orientation adopt the belief that every country is unique and needs a different approach to match cultural and societal norms. Under this assumption, a company uses a country-specific business and marketing strategy for successfully developing and building its presence in each country it expands to. Large polycentric-oriented companies are often referred to as multinational companies or multinationals. A polycentric orientation contrasts with ethnocentric orientation, in which a company uses the same products and marketing strategy in each country as it does in its home country.

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