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Nilanjan Bhowmick AIR 3, CSIR NET (Earth Science)
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Who proposed 'General System Theory of Communication'?
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The systems theory of communications has been in practice since the early 1950's. Proposed by biologist Ludwig Von Bertalanffy and further developed by psychologist Ross Ashby, systems theory states that analyzing an entity as part of a larger whole or system is beneficial in determining the proper course of action for said entity. A large part of understanding systems theory is the self correcting feedback loop that an entity goes through when adhering to the principles of systems theory. That is, an entity can evaluate the results of its actions in regard to all the parts of the system that it is within, and can correct its future actions based on those results. Systems theory in communications can easily be applied to any organization, and the actions of the organization can be applied to the output of the public relations team.