IBPS Marketing Officer plays an important role in Banking Sector. Like any other Marketing Officers, IBPS SO Marketing Officer also gets monthly targets. To achieve their targets for their bank, Marketing Officers are assisted by bank branch manager and other staff members.
The main responsibility of a Marketing Officer is to use effective means of advertising, media and public relation tools to promote banking products and services.
To recruit Marketing Officers in public sector banks, IBPS SO Exam is conducted. For this, you must have a Graduate degree and Full time MMS (Marketing) / MBA (Marketing) / Full time 2 years PGDBA / PGDBM/ PGPM/ PGDM with specialization in Marketing.
Below in this blog, we have provided the complete details about IBPS SO Marketing Officer 2022 Exam.
Roles and Responsibilities of IBPS Marketing Officer
A Marketing Officer is involved in all types of Marketing, Social Media and Networking Events. Below we have enlisted some major roles and responsibilities of an IBPS SO Marketing Officer:
A Marketing Officer manages Social Media and Social Media Tools. They ensures proper advertising of their product on Social Media Platforms.
Spread awareness of new products among staff. Marketing Officers must organize workshops or training programs to aware bank staff about the new product.
An IBPS Marketing Officer develops various marketing strategies to increase their sales and profits.
Marketing Officer co-ordinates with various ad agencies to advertise their product properly and also prepare advertising budgets.
The Marketing Officer searches new services and products for the Banks.
IBPS Marketing Officer manages marketing channels such as billboards, television commercials, posters, banners etc. for promoting banking services and products.
IBPS Marketing Officer Salary- Basic Pay Scale
The approximate salary of an IBPS SO Marketing Officer is around INR 30,000 – 38,000 per month.
Allowances like HRA, DA, CCA, Special Allowances and other perks such as Conveyance, Newspapers, Entertainment Allowance, House & Furniture Maintenance etc. are included along with the salary.
HRA: This is paid at the rate of 9.0% or 8.0% or 7.0% depending on the place of posting.
DA: As per the latest CPI released by the government, Dearness Allowances is INR 8605.88.
Special Allowances: These are paid at the rate of 7.75% for a scale-I officer.
CCA: This is paid at the rate of 4%, 3% or 0% depending on the place of posting.
IBPS Marketing Officer Career Growth and Promotions
The promotion of an IBPS SO Marketing Officer is based on various factors. These factors may vary for different banks. Some banks consider educational qualification while others gives promotion based on the length of service or performance.
Enlisted below is the career growth of an IBPS Marketing Officer:
Junior Management Grade Scale – 1 - Officer
Middle Management Grade Scale – 2 - Manager
Middle Management Grade Scale – 3 - Senior Manager
Senior Management Grade Scale – 4 - Chief Manager
Senior Management Grade Scale – 5 - Assistant General Manager
Top Management Grade Scale – 6 - Deputy General Manager
Top Management Grade Scale – 7 - General Manager
Every bank follows different promotion policies and channels of promotion. But whether it is a private organization or a government, the responsibilities of a Marketing Officer remain the same.
IBPS SO Marketing Officer Syllabus and Exam Pattern
IBPS SO Exam is conducted for the post of Marketing Officer in a Public-Sector Bank. The written exam will be conducted in two phases: Prelims and Main. After qualifying Prelims and Main Exam, candidates will be called for Personal Interview Round.
You can check the complete syllabus for Marketing Officer from here: IBPS Marketing Officer Syllabus.
The exam pattern for the posts of IT Officer, Agricultural Field Officer, HR / Personnel Officer & Marketing Officer is same. Given below is the latest IBPS SO Exam Pattern for Prelims and Main Exam:
|S.No.||Paper name||No. of Questions||Maximum Marks||Time Duration|
|2||English Language||50||25||40 Minutes|
|3||Quantitative Aptitude||50||50||40 Minutes|
|S.No.||Paper name||No. of Questions||Maximum Marks||Total Time|
|1||Professional Knowledge||60||60||45 Minutes|
IBPS Marketing Officer Preparation Tips & Strategies
If you want to crack IBPS SO Marketing Officer Exam, then you must follow these preparation tips:
For IBPS Marketing Officer Preparation,you must know the important topics of IBPS Marketing Officer Exam. Below are the questions that were asked in 2018 Exam:
4 Questions were asked from Marketing Environment
3 Questions from Marketing Segmentation
Acid Test of Brand
Full Form of SWOT
Full Form of MOS
What is MRTP Act?
ATM comes under which Marketing Mix?
Bank comes under Macro or Micro?
Start your preparation by clearing all the basic concepts of Marketing like: What is Marketing, Marketing Utilities, 4P’s of Marketing, Marketing Management Concepts etc. Most of the questions are asked from the basic knowledge of Marketing.
For IBPS Marketing Officer Preparation, you should read Economic Times. This will give you the answers to all the questions of Marketing Exam. Read daily for at least 1-2 hours.
The best way to prepare for any exam is to solve previous year question papers. Solving these questions will give you a fair idea about the topics from which the questions are asked and the difficulty level of the questions.
Hope you enjoyed reading this blog.
Now you must be aware of what a IBPS Marketing Officer is, what are their roles & responsibilities and how will you prepare for the exam.
Please let us know your doubts/queries regarding this blog in the comment section given below.